Editorial Policy

At BonusFinder, our mission is to help you to “Play With More” with your new favorite online casino. We believe in full transparency: we are very open about how we run our business, and we also share our review processes, introduce our experts, and detail our editorial policy. We hope this gives you the assurance to make BonusFinder your go-to source for all casino bonuses.

Our Policy

Our BonusFinder editorial team consists of experts who bring their deep industry knowledge and experience to life through our published content. Every brand goes through a detailed and thorough review, and all content is fact-checked using a rigorous process to ensure that our articles are void of mistakes and errors.

We believe in editorial independence and are very cautious about which brands we consider worthy of a review. As a result, we reject numerous brands every week after deeming them unsuitable for you.

Principles

  • You should expect accurate, nuanced, complete information for each brand we review.
  • We conduct our reviews using first and third-party data: we thoroughly test every brand and compare our experiences with third-party sources to ensure we have the whole picture.
  • We stay objective and strongly believe that using responsible gambling tools is a vital part of the experience.

Independence

  • We are firmly committed to conducting our business independently: our aim is, first and foremost, to deliver the best possible content to you.
  • Advertising and commercial relationships have no impact on our editorial content.

Factors That Go Into Our Review Process

We consider all the factors that make a casino great, good, bad, or simply alright. We pride ourselves on being experts in the field and know exactly what questions to ask to determine whether or not a casino makes the grade and meets our high standards.

We provide all the facts as well as unbiased opinions on each provider we rate, and every single operator you see on our site has undergone an extensive review period.

For you to place your full, undivided trust in us as unbiased casino professionals, you first need to understand how we rate the casinos we are d with. There’s a lot of thought that goes into it, but our main focus falls on these factors:

Safety & Security of the Operator

The very first question we focus on when reviewing an operator is, can this online casino be trusted? If the answer is no, that operator immediately goes into our blacklisted pile, and we won’t sing even a single note of praise on its behalf.

In order to truly know if a casino is safe and secure for players, there are 3 important things we look into:

  • Website SSL, Privacy Policies, & Information
  • Licensing & Regulations
  • Player Fund Protection

If an operator doesn’t protect player information using at least 128-bit SSL encryption or fails to list privacy policies or valid information, we omit them with no hesitation.

The same goes for licensing and regulations; it’s absolutely mandatory for the casino to have a license with proof of a license number and to fall under the regulations of a legit gambling commission. Without these two points checked, there’s no way we can recommend that casino to our readers.

All online casinos that accept players from Ontario must be licensed by the Alcohol and Gaming Commission of Ontario. All licensed casinos must display an iGO logo and should be listed in the iGaming Ontario’s directory of operators.

Finally, if the operator doesn’t have some sort of a player fund protection system in place, it receives a double thumbs-down in our books.

Customer Service

Once we’ve established that our safety and security standards have been met, customer service is the next big consideration.

We want to know whether or not an operator treats its customers with respect by paying close attention to things like average response times and the quality of service provided.

There are a few more factors that can help determine whether or not a provider es the customer service test with flying colours:

  • Channels: Ideally, customers can a casino’s customer team via multiple channels, like email, phone, and live chat.
  • FAQs, Center, & Guides Provided: Some casinos make it easy to get answers without even having to get in touch through their FAQs page and online guides.
  • Service Hours: Ideally, customer service will be available 24/7, allowing you to get in touch even if you need assistance at 2 AM.
  • Languages Offered: Many casino operators operate on a global level, which means customer service should be available in multiple languages. In Canada, this means offering English and French.

Deposits & Withdrawals

Making deposits on your and cashing out your winnings are both big aspects of the online gambling experience. That’s why we pay extra close attention to an operator’s deposit and withdrawal processes.

For this review category, we look into the following:

  • ed Payment Methods
  • Currencies Accepted
  • Ease of Depositing and Withdrawing
  • Speed of Funds Credited After Deposits
  • Speed of Withdrawal Processing
  • Deposit and Withdrawal Limits
  • Responsible Gambling Tools

Mobile Compatibility

We live in a mobile-driven world where the majority of the global population owns a smartphone. An operator’s compatibility with various devices is one of the aspects we pay attention to.

Here are some of the questions we ask ourselves to determine whether or not an operator can be deemed “mobile-compatible”:

  • How does the site operate on tablet vs phone vs desktop?
  • Is the online casino optimized to work well on a smaller screen?
  • Does the operator have a mobile app? How is the in-app experience for players?
  • How easy is it to navigate the site on different devices?

Welcome Bonuses

One of the best parts of the review process is evaluating operators’ Welcome Bonuses and ongoing promotional offers. There are numerous great new-player bonuses out there, some even reaching quadruple digits.

These bonuses play a major role in how we review and make our recommendations. So, what makes a welcome bonus good, bad, or mediocre? To get our answer, we must first find answers to these 3 big questions:

  • How generous are the offers and bonuses?
  • Are the T&Cs reasonable?
  • Are all the requirements for the bonuses communicated clearly?

Bonuses have layers to them, so ranking them based on one attribute isn’t enough. If the bonus offer is generous with reasonable and clearly communicated rules and requirements, then you can count on a positive review from us – at least when it comes to the topic of bonus offers.

How Do We Calculate Bonuses?

Online casino bonuses can be confusing, with no deposit bonuses, first deposit bonuses, free spins, rebates, and a whole load of combinations and offers.

At BonusFinder, it’s our mission to help you “Play With More,” and that is why we do the hard work for you when it comes to calculating bonus offers. Our team calculates the true value of the casino bonuses to ensure you know exactly what you are getting before you sign up.

You’ll notice on our casino bonus page that each operator’s bonus shows you an exact numerical value. We strongly believe that showing you how much you need to deposit and how much money you will have to play with will make it easier to choose a provider. We aim to pinpoint the bonus details that are often buried deep in the casino and conditions.

Loyalty Programs & Ongoing Promotions

Another thing we like to see from the operators we review is a strong dose of customer appreciation. Quality customer service is one way to show that appreciation, but another is the player loyalty program.

Loyalty programs, also called VIP programs, come in all shapes and sizes. Most operators implement a program based on tiers, so the more you play, the more you can get out of the program, like bonus spins, extra bonus cash, cashback, and even access to your own personal manager.

In order to measure these programs and determine their worth, we keep 3 questions in mind during the review process:

  • Does the casino offer a loyalty program in the first place?
  • Do they have bonuses and offers for existing customers?
  • Is there a VIP program available for high rollers?

Product Variety (Casino Games Available)

When all is said and done, the core of online casino gaming boils down to casino games (or, with sportsbooks, betting markets). But that doesn’t mean we all like to play the same games or bet on the same sports, and that’s why product variety is such a big deal when we review operators.

There’s a lot that goes into rating an operator’s game available. First, we look at the available game categories, and ideally, that includes everything from slots to tabletop games to live dealer games.

Then we look into the game suppliers with hopes of coming across a range of big-name software developers, like Microgaming, NetEnt, Play’n GO, Evolution Gaming, and Playtech. Supplier variety typically means good game variety.

Lastly, we take into things like return to player ratings and game popularity. An operator can score extra points if it offers all the most popular titles as well as under-the-radar games.

Branding & Site Interface

Branding isn’t as important a factor as the selection of games for most players, but it is something that falls on our radar when conducting our reviews. Sites with a strong brand identity usually offer a gaming experience that feels structured and complete. It also shows that the provider has thought of the whole customer experience rather than just slapping some games into a cardboard copy website.

A site with a well-thought-out color scheme and a unique design will definitely hold your attention longer than a poorly-branded site. It is more relaxing to play at an online casino that looks the part rather than an ugly, or old-fashioned site. ‍

An online casino should be easy to navigate, with the games separated into logical sections, and important information like the FAQ or bonus T&Cs being easy to find. If we have to spend too long hunting for what we want, we will not recommend a site to you.

Another important aspect is being able to easily search the games by provider, or filter the selection by game features, volatility or RTP. We also give extra brownie points to sites that will give you important information about a game, including paylines, max bet, and multiplies up front, without needing to wait to open the game.

An Example of the Review Process

  1. An operator s us and requests to be added to our bonus list. Before we accept them as potential partners, we check to make sure they have the proper license from an international authority or from a local jurisdiction, like the Alcohol and Gaming Commission of Ontario.
  2. We test customer service early on since the team might need time to get back to us. In this case, it takes only a few minutes, and the team resolves our issue, so we’ll rate it 5 / 5.
  3. Next, we test the banking options. We take time to determine how fast we can make a deposit and test the withdrawal speed. Depositing and withdrawing are quite easy, but the options are limited, so we give them 3.5 / 5.
  4. Mobile compatibility is excellent, and the operator has apps for both iOS and Android devices, earning them a perfect 5 / 5.
  5. As a bonus comparison website, we test the welcome bonus thoroughly. In this case, the bonus has fair , but the value is small, so we give it 4 / 5.
  6. A loyalty program is not available for the example operator, but we like the ongoing promotions they offer, so we rate this factor as 3 / 5.
  7. Game variety is good for this operator, but they don’t have very many game providers. In addition, the live casino doesn’t have many options in some categories so we give them 3 / 5.
  8. The site’s interface is the final aspect we asses because all the factors above contribute to it. Navigating the site is easy on both desktop and mobile devices, and the website has great graphics, so we give it a perfect 5 / 5.

To calculate the final rating, we add all of the scores together and divide the total by 7, arriving at 4.1 out of 5 stars.

Editorial Independence & Trust Standards

At BonusFinder, we take editorial integrity seriously. Our reviews, rankings, and recommendations are based solely on our independent research, firsthand testing, and expert analysis. We do not allow commercial relationships or advertising partnerships to influence our editorial content.

  • Our reviews and ratings are determined by a strict, unbiased evaluation process.
  • We thoroughly test and assess each casino, ensuring that our findings are based on real experiences.
  • We reject partnerships with brands that do not meet our high trust, fairness, and player security standards.
  • Our team has years of experience in the gambling industry and provides expert insights to ensure players receive accurate, reliable information.

How We Maintain Trust Standards:

  • We prioritize responsible gambling and advocate for transparent and fair play.
  • We remain objective in our assessments, ensuring that our recommendations serve the best interests of our s.
  • Our editorial team continuously monitors industry changes, ensuring our content is up to date with the latest developments.
  • BonusFinder is built on transparency, expertise, and a commitment to helping players make informed decisions.

Fact-Checking & Correction Process

Accuracy is at the core of everything we publish at BonusFinder. Our editorial team follows a rigorous fact-checking process to ensure that all reviews, guides, and recommendations are precise, reliable, and up-to-date.

  • Every article is researched and written by industry experts with deep knowledge of online casinos, sports betting, and gambling regulations.
  • Our content is reviewed by our fact-checker, Luciano avanti, who verifies key details such as casino licenses, game offerings, bonuses, and & conditions.
  • We cross-check information using multiple sources, including official casino websites, regulatory bodies, and player .

Ongoing Content Reviews & Updates:

  • Due to the fast-changing nature of the online gambling industry, we regularly update our reviews and articles to reflect the latest bonuses, promotions, and regulatory updates.
  • Every time an operator changes its , we review and adjust our content to ensure accuracy.
  • s are encouraged to report any outdated or incorrect information via [email protected]. We will promptly investigate and correct any errors.

Meet Our Team

BonusFinder is run by a group of gambling experts. Every member of the team has either worked as a professional gambler or worked with casinos and sportsbooks.

Through this knowledge and ion, we take care of everything on BonusFinder, from testing and reviewing casinos and sportsbooks to all the technical website stuff in the background. We even have experience working closely with local state regulators on compliance and licensing.

Picture of Henri Ojala BonusFinder Author

Henri Ojala

Henri is our Head of Content, and his poker expertise, as well as casino insights, are what drove BonusFinder growth in Canada. Players sent us emails saying how his content helped them with their strategy.

BonusFinder author Ambra Norcini

Ambra Norcini

Ambra is an online gambling expert. She is an enthusiast for slots, bonuses, and sports betting. Ambra provides all BonusFinder up-to-date news and detailed reviews. To further help Canadian players, she checks and verifies that all bonuses are up to date.

Maja Jocic

Maja is an iGaming analyst with 10+ years of experience in online casinos. Based in Europe, she specializes in reviewing casino websites, payment security, and responsible gambling practices. ionate about online casinos, she helps Canadian gamers to play safe and have fun online.

Sanna Lähteenmäki

Sanna Lähteenmäki is a digital PR executive at BonusFinder CA. Working in the North American market for three years, she has built an extensive knowledge of the online casino industry.

Luciano avanti

As the VP of BonusFinder Canada, Luciano leverages his extensive experience in online marketing and SEO to ensure that the platform's content is optimized for search engines and meets high-quality standards.

Our Use of AI & Data-Driven Insights

We leverage the most up to date AI technology to enhance our research, uncover gambling trends, and provide players with current insights. However, we firmly believe that human expertise and firsthand experience are irreplaceable.

How We Use AI in Our Research

We carefully utilize AI tools, including ChatGPT and Grok, to assist in:

  • Identifying Casino & Bonus Trends – AI helps analyze market trends, player preferences, and industry shifts, allowing us to keep our content relevant and timely.
  • Data Analysis – We use AI-powered data analysis to compare casino offers, track game RTP (Return to Player) rates, and assess player sentiment across forums and reviews.
  • Regulatory Monitoring – AI enables us to scan gambling regulations and compliance updates across different states, ensuring that we provide the latest legal information.
  • Automating Research – AI assists in gathering casino licensing details, game statistics, and promotional , making our editorial process more efficient.

What AI Does Not Do

While AI plays a role in refining our research process, we never use AI-generated content in our reviews, articles, or casino recommendations. Our expert team—comprised of professional gamblers, industry analysts, and experienced writers—creates every piece of content based on firsthand testing and extensive knowledge.

We believe that player experience matters most, and no AI can replace the insights gained from real-world gambling, testing games, and evaluating casinos manually.

Data-Driven Decision Making

Beyond AI, we rely on structured data and analytics to shape our reviews and rankings:

  • Casino Bonus Calculations – We analyze and break down bonus offers mathematically, ensuring transparency in wagering requirements, expected value, and real-world benefits.
  • Experience Metrics – We collect player , track response times for customer , and assess deposit/withdrawal processing speeds to rank casinos fairly.
  • Game Performance Analysis – By evaluating RTP percentages, volatility levels, and provider reputation, we ensure that our readers get access to high-quality games.

How We Earn Money

BonusFinder is a fully independent casino review and comparison website that partners with licensed online casinos through links. This means that when you sign up through our links and claim a bonus, we may earn a commission—at no additional cost to you.

How Partnerships Work

  • We only work with licensed and regulated online casinos that meet our strict review criteria.
  • Our reviews and recommendations are never influenced by financial incentives—we assess all casinos based on objective factors like security, bonus fairness, game variety, and customer service.
  • commissions allow us to provide free, in-depth content, including expert reviews, bonus breakdowns, and responsible gambling resources.

Commitment to Transparency & Player Trust

  • Editorial Independence – Our content is written and fact-checked by gambling industry experts who prioritize player value over commercial interests.
  • Unbiased Bonus Reviews – We calculate bonus values using clear, data-driven methods, ensuring you know exactly what you’re getting before g up.

At BonusFinder, our priority is your gaming experience. We are committed to offering accurate, fair, and up-to-date information so you can make informed decisions about where to play.

Us

If you have any questions about our editorial policy or want to submit a correct, feel free to [email protected]